You poor people who have to travel to work in the mornings might have picked up a copy of the Metro newspaper today and seen a feature in it about the Loony Lungs viral ad campaign, created by Saatchi & Saatchi X for the quit-smoking charity, Quit. The full article can be read here, in D&AD Behind the Idea. I was, with the help of my lovely agents at Jelly, the designer and animator for this campaign. It was a hoot making these!
Watch Sky Dive here on YouTube (links to the other two films can be found here too). Thanks to the people at D&AD and Metro.
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Just watched all three, what a scream, brilliant! Great work Karen
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